Merlin

Interaction Design
UX/UI
Mobile Design
UX Research

Timeline: 6 Weeks, Spring 2024

Tools: Figma, After Effects

The Project

Merlin is an app made by Cornell University's Cornell Lab of Ornithology. It makes it simple for the general public can get into birdwatching and helps the lab collect data.

Research

To better understand my users, I developed a user persona so I could visualize how my target audience would use the product.

Planning

I created a moodboard and used it to plan out my colors.

Original Screens vs. My Designs

Reflection

I’ve worked on a grid for a couple projects and this is the first one where I feel like I really nailed it. I worked hard on the colors and I love how they look. On the second page, I’m proudest of the small bird icons. They are unique to Merlin, so I wanted to keep them, but you can accidentally click them when you’re scrolling or trying to click on a bird. I put them up top and added a darker color to indicate where the user is in the list. Overall I made sure everything has a rounded edge to make it feel more playful and I added more saturated neutral colors.

Like my portfolio?

Get in touch: sadieholland192@gmail.com

©

2025

Like my portfolio?

Get in touch: sadieholland192@gmail.com

©

2025

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