New User
Returning User
ROC the Riverway is an initiative by the city of Rochester to get people outside and involved in their community. I created a mobile experience where users are incentivized to visit local landmarks, businesses, and ROC the Riverway developments by collecting flowers and adding them to a digital journal.
This project was challenging at first because I struggled to define the scope of what I wanted to make. I had to decide whether to try to encapsulate the entire city or one experience at one landmark. I created two flows to show how the experience differs between users. The new user flow includes minimal onboarding and instructions to get them started. The returning user flow has a different welcome message and shows what already found areas look like as well as the completed journal and final screen once the user has found all ten.
User Personas and User Journey
Style board
Wireframes
Collections of components and styles, including the graveyard
Prototyping
Novel Moments
